As an entrepreneur,  the significance of having a great business idea, as it sets the groundwork for the success of the business. The article aims to provide aspiring entrepreneurs with a range of business ideas suitable for their next venture. It covers a broad spectrum of options, from low to high investment, online to offline, and for various target audiences. The speaker encourages the reader to explore these options by saying, “there’s something for everyone.”

Certainly, here are some common criteria that can help define great business ideas:

1.Solves a Problem

A successful business idea is one that solves a problem for potential customers. It may seem like an obvious statement, but it is a fundamental truth that is often overlooked by entrepreneurs. Many aspiring business owners get caught up in the excitement of starting their own venture without taking the time to thoroughly research and understand the market they are entering. However, the key to creating a successful business lies in identifying a genuine pain point and offering a solution that makes the lives of potential customers easier.

A great business idea should be rooted in a problem or pain point that potential customers face. This could involve simplifying a complex process, improving upon an existing product, or even addressing a problem that people may not yet realize they have. By addressing a real problem, a business idea can create value and generate demand for its products or services.

For example, consider the success of ride-hailing companies like Uber and Lyft. These companies identified a pain point for potential customers who were dissatisfied with the traditional taxi experience. By offering a more convenient and affordable alternative, they solved a real problem and created a massive market for themselves.

2. Scalable

When it comes to starting a new business, there are many factors to consider. One of the most important is scalability. A scalable business idea is one that has the potential to grow and expand in the long run. It should have the ability to be replicated across multiple markets and generate revenue at a larger scale. Here are some key considerations when developing a scalable business idea.

Developing a scalable business idea requires a thoughtful approach that considers several critical factors. Firstly, entrepreneurs must assess the potential size of the market, and ensure that their business can reach a large customer base, either domestically or internationally. Secondly, a solid plan for growth is necessary, with measurable milestones and a clear roadmap for expansion. Thirdly, a sustainable business model is crucial, allowing the business to generate profits consistently over time. Finally, attracting and retaining talented team members is vital for executing the growth plan and adapting to changing market conditions. By focusing on these key areas, entrepreneurs can develop successful ideas that have a long-term impact, both for their business and the wider world.

3. Profitable

Starting a new business requires careful consideration of many factors, including profitability. A great business idea should have the potential to generate revenue and be profitable in the long run. Achieving profitability requires careful planning and execution, and involves identifying the target market and creating a sustainable pricing strategy.

To begin with, it is important to understand the target market. This involves conducting market research to identify potential customers and their needs, desires, and pain points. By understanding the target market, entrepreneurs can create products or services that meet their needs and stand out from the competition.

Once the target market has been identified, it is important to create a sustainable pricing strategy. This means setting prices that are competitive, but also allow the business to generate a profit. Pricing strategies can vary depending on the industry and product, but should be based on a solid understanding of the market and competitors.

Another key factor in achieving profitability is managing costs. This means keeping expenses under control and finding ways to minimize costs without sacrificing quality. For example, a business may be able to reduce costs by outsourcing certain tasks or by automating certain processes.


When it comes to starting a new business, innovation is key. A great business idea should be original and unique, offering something that hasn’t been seen before or providing a new take on an existing product or service. Here are some key considerations when developing an innovative business idea.

Firstly, it is important to stay up to date with the latest trends and technologies. This means keeping an eye on what is happening in the industry, attending trade shows and conferences, and following key influencers on social media. By staying informed, entrepreneurs can identify emerging trends and develop products or services that are ahead of the curve.

Secondly, innovation requires creativity and a willingness to think outside the box. This means being open to new ideas and willing to take risks. Entrepreneurs should be willing to challenge the status quo and question assumptions in order to develop truly innovative solutions.

Thirdly, innovation requires collaboration. Developing an innovative business idea often involves working with a team of experts from various fields. This may include designers, engineers, marketers, and business strategists, all working together to bring the idea to life.


Entrepreneurs have countless business opportunities to consider, whether they prefer low or high investment, online or offline, or a specific demographic. However, a great business idea should solve a problem, be scalable, profitable, and driven by passion. Researching the chosen industry and business model is crucial to identify challenges and opportunities and position the business for success. With the right idea and dedication, entrepreneurs can create a thriving business that fulfills both their personal and financial goals.

Source: Senior Leader Bureau [UK]